Proving ROI in Content Marketing: What You Should Measure

ROI or return on investment is a performance measure showing the efficiency of investments. In other words it reveals how much revenue you get from content marketing in comparison to the amount of money you spend on it. Being a content marketer or a business owner you will need it to measure the success of your current marketing strategy. The easiest way to know it is to regularly calculate the ROI and make necessary changes to improve the situation and achieve your business goals or other desired results. Ready to find out what metrics you need to make successful content marketing? Then dive in!

Key ROI metrics in content marketing:

• Social Media Activity. This metric takes the first place because nowadays social media are one of the most effective tools for fostering brand awareness, increasing conversions and giving your business more revenue. To measure the success of your business’s networks you will need the following data: number of followers, likes, shares, and comments. Thanks to this data you can see what social media works best for your brand, what type of content your followers like and share, when your subscribers are most active. This will not only measure the current success but help you tweak the present content plan to achieve the desired results.
• Website Traffic. We put it in second place since in most cases a website is the place where Internet users convert into customers. You will need to know: total number of visitors, sources the traffic comes from, session duration (how much time they spend on a webpage), user engagement, changes in natural traffic. Luckily you can find this information in Google Analytics.
• Conversion Rates. It’s essential to measure conversion rates to find out the number of visitors who became leads and how many leads have turned into real customers. You can calculate the percentage of website visitors that have purchased from your brand by comparing both sales and revenue to the overall number of website visitors.
• Bounce Rate. This type of metrics shows the percentage of users who enter the website and then “bounce” or leave it, So they don’t keep navigating to other pages in the same site. The higher the bounce rate is, the worse the situation is. You need to check and probably fix the quality of landing pages, the easiness of your site navigation, relevance and value of the content, and the speed of website pages loading.

Tip for calculating content marketing ROI. The formula is Return – Investment / Investment (x100). Now you know how to measure ROI in content marketing. So taking into account all this data you are able to significantly increase sales and improve your brand awareness.

By the way, don’t forget about social media. Today it is the number one tool to make your business recognizable and attract new customers. Make high-quality content and grow your accounts. We know it can be difficult at first, that’s why we recommend you using special services to boost your social media presence. Start with TikTok and let Tiktokstorm.com fill your account with new followers, likes, shares, and comments. All the subscribers you receive are genuine accounts, so no worries and no risks. Affordable prices are one more advantage of this platform. One more benefit of purchasing from Tiktokstorm.com is that your account becomes visible to other users and search engines. That means you are going to get more and more followers, likes, and reposts in a natural way. Sounds perfect? Then start growing your TikTok account with Tiktokstorm.com in no time.